Puma’s Enhanced Shareholder Rewards

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Puma has announced its intention to boost payouts to shareholders, aiming to distribute up to half of net profits through dividends and share buybacks. This decision comes as the company anticipates strong cash flows in the upcoming years.

New Dividend Policy

The German sportswear firm revealed a new dividend policy, increasing the payout ratio to a range of 25% to 40% of net profit, up from the previous range of 25% to 35%. In addition to dividends, Puma will implement a buyback program, potentially raising total payouts to half of its net profit.

Buyback Program Details

The buyback program will kick off with an initial phase worth up to 100 million euros ($108.4 million) in March of this year, concluding on May 6, 2025. This move reflects Puma’s confidence in its ability to generate robust free cash flow over the next few years, supported by a solid balance sheet and a strategy focused on sustainable growth.

These developments lay the groundwork for increased returns to shareholders, signaling Puma’s commitment to rewarding investors.

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